Evisu lavori

Evisu or Evisu Genes is a Japanese designer clothing company that specializes in producing premium denim wear through traditional, labor-intensive methods. The brand was founded in Osaka Japan, by Hidehiko Yamane, in 1991 and is named after the Japanese God of prosperity Ebisu. The initial production line allowed about 14 pairs of jeans a day to be produced and each of them was lovingly hand-painted with the now famous seagull logo (Kamome) by Yamane himself.Evisu captured the imagination of the detail-obsessed Japanese fashion crowd and spurred a revial of interest in vintage denim which spread around the world. The first shop, ‘Old Hampshire Bond” was opened in Osaka in April 1992. EVISU started international distribution in May 1994. Evisu launched 'Labor”, the first sub-label of Evisua in Japan in 1995. In the following years the first international trade show of Evisu was held at Pitti Uomo and inspired by Tiger Woods Evisu launched the golf line. In 2000, Evisu introduced a ladies fashion line called Evisu Donna to complete the development of Evisu as a full-fashion range going far beyond a jeans brand. Evisu opened its first shop outside Japan in Paris situated right next to Comme des Garcons on Rue du Faubourg St.Honore in 2005.