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At the end of 2003, FNG was founded by 3 young civil engineers. The strategy consists of acquiring Belgian fashion brands with a strong profile, and to underpin their growth with a smoothly running platform for back and front office. Kiekeboe and Hilde & Co were the first brands to be included in the FNG portfolio. In 2005 Fred & Ginger launched its multi-brand store concept onto the market with the opening of 4 own concept stores.The Hilde & Co stores were integrated in July 2006, resulting in the expansion of Fred & Ginger to ten own concept stores. Fred & Ginger launched its own magazine for its customers in 2007, and continued to grow by opening four new concept stores.2008 turned out to be a key year: by launching on the stock exchange (free market, Euronext Brussels), Fred & Ginger acquired a strong financial basis to finance its further expansion. In the same year, Fred & Ginger opened its doors in the shopping centres in Wijnegem and Woluwe. The renowned children’s clothing brand Van Hassels was acquired at the end of 2008, which represented the move towards a multi-concept strategy. This was followed by the acquisition of CKS in 2009, and the FNG Group expanded to 45 own stores and more than 1,000 independent multi-brand boutiques. The year 2011 was marked by further growth: the number of concept stores increased to 27 Fred & Ginger stores, 12 Van Hassels and 22 CKS concept stores in prime locations in Belgium. The Netherlands saw the opening of the first Fred & Ginger concept store. And a new in-house Dutch design team developed the first Baker Bridge collection. In 2012 FNG acquired Claudia Sträter and gained a key position in the Dutch market with 27 concept stores and 12 corners at the Bijenkorf department stores. In addition to a children’s line, Baker Bridge also presented a ladies’ collection. In 2013 FNG acquired the group owning Dutch clothes brand Expresso, which reinforced its sales network in The Netherlands and Germany and its retail position on the Dutch market. FNG now employs over 800 employees, has 125 own stores and 30 shop-in-shop corners and distributes its collections to more than 1,500 multi-brand boutiques in various countries
Designo e creativo
Stage
Altri
Catena dei prodotti e l’offerta
Gestione di dettaglio e in-store
Vendite e marketing
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