Mytheresa lavori

Mytheresa’s journey to become a world leader in digital luxury shopping began 30 years ago when Susanne and Christoph Botschen opened a boutique in Munich. Nine years later, Mytheresa took the bold step of launching one of the world’s first online shops for luxury brands, becoming a pioneer in the industry. Today, online sales account for more than 95 percent of Mytheresa’s business. With double-digit growth rates and loyal customers, Mytheresa is one of the few true success stories in digital luxury shopping.