Onitsuka Tiger lavori

Onitsuka Tiger was born in 1949 as a sports shoe brand. The company continued to evolve until 1977, actively incorporating innovative ideas and technologies. In 2002, the company was reborn as a fashion brand in search of a more sophisticated style. Shoes that were once used for competitions were updated and became loved fashion items. Newly designed clothing and bags also express Onitsuka Tiger's commitment to both traditional detailing and a fashion mindset. Onitsuka Tiger is now undergoing a further evolution. It is transforming itself into a premium fashion brand. This premium is not about the price of a product, but rather about the brand's worldview, commitment to quality, and service, meaning one and only.