Overall Purpose of the Role

To support and preserve the Jimmy Choo brand image, to increase awareness of and passion for Jimmy Choo via public relations

and to support the business objectives of the company.

Key Responsibilities and Duties

Work on the daily product send out flow for the EMEA markets, with a focus on the Italian market.
Support European PR agency network with their daily requests.
Support with all product requests from London HQ and relevant internal teams such as Comms, VM, Marketing, Creative, Licensing, Sales.
Support Celebrities and Influencer product requests.
Support seeding and gifting activities for EMEA markets.
Support in the organization of local events and related activities.
Monitor EMEA magazines, handle the EMEA press and talents database.
Oversee press cupboard and handling of samples based on the strategic product focuses.
Assist in the implementation of the overall PR strategy.
Assist with developing Italian PR contact database via Fashion GPS.
Assist with corporate and communications related topics.
Distribute weekly / monthly press report summaries internally and back to London.
Cultivate brand and product awareness via strategic product placement editorially.

Skills, Experience and Qualifications

1 year working in public relations fashion or luxury - mandatory.
University education in Marketing and Communication
Italian fluency (written and spoken), English fluency (written and spoken)
Very good communication skills
Very good organizational skills
Proficiency using fashion GPS, word, excel, PowerPoint.
Highly motivated in results achievement
Ability to work in team
Creativity, precision, and curiosity

Characteristics Required

Passionate and motivated individual who can multi-task
Positive attitude no matter how challenging or mundane the project
Highly focused, attentive to details and owning all assigned tasks
Interested in new digital platforms with a good knowledge in Celebrities/Influencers and entertainment industry
Proactive in building and maintain strong working relationships with key Italian titles

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At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V

Jimmy Choo

PR Assistant

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