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The Trendstop team gives readers an exclusive look at three essential footwear directions, hot off the international runways. The success of hybridized styles sees designers experimenting in new and evermore creative ways for Fall Winter 2019-20, fusing the best elements from performance, casual and classic footwear silhouettes to bring invention and excitement to a rapidly

Ready for the mayhem of Black Friday? Increasingly, forward thinking brands and conscious consumers are not. This has made way for a new trend in which brands are promoting more sustainable, ethical and eco-friendly Black Friday initiatives taking advantage of the publicity of the big day. Consumers now have the choice of new and innovative

Last years annual report from Burberry announced that the company has burnt 28.6m ($37.2m in U.S. dollars) worth of bags, clothes and perfume to protect its brand. Unluckily for them a savvy journalist spotted this in their 2017 annual financial results. Burberry is not alone But what most consumers and even fashion professionals dont realise

TexSelect is a charitable platform which aims to bridge the gap between education and industry. The unique mentorship programme introduces outstanding textile design graduates to buyers, press and sponsors at their London Preview, shortly followed by Premiere Vision Paris. Trendstop attended the preview at Chelsea College of Arts to bring you an exclusive insight into

Londons Hayward Gallery plays host to a brand new immersive exhibition entitled Lee Bul: Crashing. The space displays over 100 pieces of Buls work, spanning from the late 1980s to the present day. The works include a blend of installations, paintings, ceramics and films. Read on to discover more about artistically pioneering exhibition. Image left

This week we saw the new Frida Kahlo exhibition at Londons VA Museum. What makes it so exciting is it doesnt just focus on her paintings but on her lifestyle, beliefs and how she constructed her identity. The exhibition explores how she used art to overcome lifes challenges and you really feel you get to

The Sonar festival revolves around music, creativity and technology. Held at Fire de Barcelona, a popular events venue in the heart of the city, the festival has been running since 1994, attracting over 100,000 festival goers every year. Split across two elements, Sonar by Day and Sonar by Night, the festival hosted a varied array

The London Fashion Week Mens Designer Showrooms, located at Store Studios, 180 The Strand, are an essential element of the London Fashion Week Mens events. Playing host to a carefully curated selection of menswear brands, the showrooms provide a mix of both established labels and emerging names-to-watch. Image: London Fashion Week Mens Showrooms. The Spring

Primavera Sound 2018 was held on the 30th of May to the 3rd of June at Parc del Frum in Barcelona, Spain. The festival boasts a varied line up, with a blend of top international acts such as Arctic Monkeys, Lorde and A$AP Rocky, alongside some up-and-coming artists within the music industry. Primavera Sound began

Have you heard about Colour Therapy as the latest trend? Its something we have been discussing in our Future Consumer Mindset presentations. Watch this weeks video to learn more and follow the Trendstop team to a multi-sensory Chroma Yoga experience. Chroma Yoga combines the traditional practice of yoga with colour, sound and scent. The holistic

Gala is an independent festival that took place in its new location Peckham Rye Park on Sunday 27th of May, previously held in Brockwell Park. It is a day filled with live music, pop-up London based eateries and breweries such as Honest Burgers, Other Side Fried and Frontier which added a strong South London street

We have some exciting news this week! In response to recent requests from the industry, Trendstops founder Jaana has put together a brand new mini training course on what are the 5 Key Steps to Accurately Identify Profitable Trends. Its our free gift to the Trendstop community. Click the link below to join the 1,000+

What can we do to alleviate the impact on the environment caused by the fashion industry? Trendstops founder Jaana Jtyri speaks about how fashion and creative businesses can be more sustainable by producing less but better products. Watch this weeks video and be inspired! Wed love to hear your thoughts on sustainable developments and any

Trendstops CEO Jaana speaks from her native home of Finland, sharing with us the concept of SISU and the origins behind it. The Scandinavian sense of perseverance has given her determination to build a successful company from the ground up. Have a watch and let us know: what helps you keep your strength and focus

We are super excited to announce our new weekly blog videos, taking you behind the scenes and introducing the team at Trendstop. Our very first edition is featuring Hiking is the New Yoga and our CEO Jaana exploring the Camelback Mountain hiking trails in Phoenix, AZ. Wed love to hear what you think leave

The iconic Coachella music and arts festival ran over two weekends this year, on the 13th 15th and the 20th 22nd of April. Since its launch in 1999 the festival has played host to some legendary performances and art submissions, and 2018 has proven to be an exciting year for the festival with

Im looking for this idea of British Summer, the idea of being on the Brighton beach. Something which is very lightweight, very airy, with a lot of linen and cotton that has a 1950s subcultural movement, states Jonathan Anderson, founder of London-based fashion brand J.W. Anderson. The launch of his Spring Summer 2018 line with

In its second edition, the popular light festival transformed London into a nocturnal world of art The UKs largest light festival, Lumiere London, returned to the streets of the British capital this January. The second edition of the light festival included more than 50 works of art which reinvented Londons streets and architecture. The works

With 540 collections on show this edition, Playtime Paris continues to dominate the kidswear trade show collective. Providing an eclectic mix of traditional and innovative styles, visitors were treated to a diverse selection of brands which showcased the very best of the independent market. Locally manufactured clothing and recycled materials were hot topics at the

2017 was an amazing year for sneaker collaborations. The sneakerheads at Trendstop have created the definitive Top 5 list of 2017 new releases. We have chosen to focus on new releases over rereleases. Thus we have not included releases such as the Nike Air Max 1 Atmos Elephant or the Nike x Fragment Design Air

Maison et Object returned to Paris showcasing a 360 product offering in decoration, design, furniture, accessories, textiles, fragrances, kidswear, tableware, gifting and more. The show is separated into three main areas Maison, a wide range of interior inspiration from dream homes to beautifully designed everyday products, Object, the destination for innovative cookware, craft,

The conscious creative organisation Patternity have collaborated with iconic high street department store John Lewis to create a collection entitled Positive Patterns consisting of 100 items of both apparel and homeware. The Collection Within the 100 piece collection the designs feature Patternitys recognisable Flow, Ritual and Reflect print patterns. The bold monochromatic palette creates a

This January, The Store Studios at 180 The Strand once again played host to London Fashion Weeks Designer Showrooms. Alongside the runways, the exhibition space provided an opportunity for Britains best up-and-coming design talent to showcase their Fall/Winter 2018-19 collections. Discovery was the overarching theme of the event with the DiscoveryLAB zone highlighting the innovative,

Pantone has published their Pantone Color of the Year 2018, and it is Ultra Violet Pantone Fashion+Home 18-3838 TCX. Pantones philosophy behind thePantone Color of the Year 2018 Ultra Violet: It is A dramatically provocative and thoughtful purple shade Ultra Violet communicates originality, ingenuity, and visionary thinking that points us towards the future. Complex

Denim Premire Vision hosted their Spring/Summer 2019 show at the Paris Event Centre. It ran from the 13th-14th October. The focus was on creating an Eco-responsible future. This is keeping in line with the previous seasons refresh with a focus on consumer lifestyle issues. Many exhibitors looked with a specific focus towards reducing water use

This week, Trendstops team travelled to the Premiere Vision Fall Winter 2018-19 event held at the Parc dExpositions in Paris. There was a notable sense of optimism at the show, as a future-proof vibe saw environmental responsibility, sustainability and inspirations from nature fused with the latest tech innovations and digital world influences. There was a

Popular British high-street brand Whistles has joined forces with the Bulgarian footwear brand By Far, creating a collection focused on timeless and innovative pieces. By Far is a footwear brand founded in 2016 by twins Valentina and Sabina and best friend Denitsa. The brand takes its inspiration from Eastern European youth injected with a cohesive

After the recent launch of Puma x XO, a collaboration with the global superstar The Weeknd, Puma is now joining forces with British designer Sophia Webster to produce a line of apparel and footwear. Having seen the videos of Sophia Webster at her weekly dance classes on Instagram, the German footwear brand approached the designer

Parisian retail store Colette has collaborated with Swedish high street brand HM, producing an eagerly awaited collection for HM Studio. In tribute to the iconic Parisian retail store which is set for closure in December, the collection celebrates and embraces the contrast between the stores signature blue and white colourways with the introduction of

Last night, Weekday, a clothing brand that belongs to the Swedish HM group, was launched at 226 Regent Street in the West-end of London. The store is situated between the HM flagship store and the upcoming ARKET store, which is its sister brand. The inspiration behind the brand comes from energetic youth culture and the

Fahrelnissa Zeid was one of the most influential Turkish artists of her time. Zeid is best known for her large-scale, colourful canvases which fuse European approaches to abstract art. The Tate Modern explores the artists work in the UKs first retrospective. Breaking through in the early 1940s, Zeid championed experimental approaches to painting. Strong black

I SAW IT FIRST is an online store that offers consumers a fresh shopping experience, offering the latest trends for the season at high-street prices, making the shopping platform affordable for everyone. The Brand I SAW IT FIRST launched back in 2011, filling an identified gap within the market in UAW, offering a quick and

One of the high streets most coveted everyday essentials store Weekday team up for a second time with iconic sportswear brand Champion to create a capsule collection for Spring/Summer 2017. The Collaboration Following the success of their previous collaboration, it was inevitable that the two brands would come together again. Fusing the contemporary everyday basics

Iconic sportswear brand Kappa, has collaborated with Marcelo Burlon, the County of Milan designer. The Collaboration The collaboration is a perfect fusion of the two Italian brands. Casual sportswear silhouettes feature strong surface graphics that include Burlons non-textual logo, interlaced with the familiar Kappa symbol, creating an ideal blend of both brands identities. The Collection

This Thursday sees the opening of the new Barry Daniels Archive in Hackney, London. The archive, which holds thousands of designs by Daniels as well as other designers, is now available as a resource for designers, and as a trove of rare vintage art pieces. To mark the occasion, Trendstop has an exclusive interview with