Stella Cadente is the new Artistic Director of BIJORHCA PARIS

BIJORHCA PARIS has appointed leading designer Stella Cadente as the show’s Artistic Director. Starting with the January 2017 edition, she will add her own distinctive ‘stamp’ to the show, infusing it with a fresh spirit.

Collaboration

Stella Cadente has been Artistic Director for numerous projects in the fashion and interior design sectors. She will now apply her expertise to the January 2017 edition of BIJORHCA PARIS. From stand colours and signage to music and the hostesses’ outfits, no detail will be left to chance.

As part of this holistic approach, BIJORHCA PARIS has specifically asked her to develop a strong visual identity to revitalise three areas of the show and create an exciting visitor experience. These are: the Lounge Area, the VIP/Press Club and the Premium Area, which hosts 40 trendy, leading-edge designers.

The new Artistic Director will also help to select around ten designers from the 100 new exhibitors at this edition, through the “Shopping of Stella Cadente” initiative. Her top picks will be featured in the show’s various promotional media.

Stella Cadente will be present throughout the four-day event and will be discussing her and her partner Florian Claudel’s collaboration with BIJORHCA PARIS as part of the event’s talks programme.

Aude Leperre, Director of BIJORHCA PARIS: “As a must-attend event for the entire sector, BIJORHCA PARIS needs to reflect the market and its developments as closely as possible. So the show also has to evolve, and this is partly achieved through artistic direction with its own strong identity. Stella Cadente is a natural choice, because jewellery has always been one of her chief interests. She is someone who always gives her full commitment and is brimming with ideas and expertise: assets that will be a great benefit to future editions of BIJORHCA PARIS.”

Stella Cadente: “My career has always been closely linked to jewellery, so I am delighted and proud to have been selected as Artistic Director of BIJORHCA PARIS, the sector’s leading event in France. My challenge will be to give the show the Stella Cadente ‘stamp’, not just through a strong identity, but also by infusing the event with a new momentum: a spirit of dialogue, discovery and experience that will transform it into a think-tank for new ideas.”

>> Order your badge to a special rate