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ModaPartner Content

Evolution of Kipling and its targeted push into travel

Kipling is best known for its innovative use of crinkled nylon, monkey mascots, as well its air of 90s nostalgia, since the accessories label was one of the biggest brands of the 1990s. However, in recent years Kipling hadn’t been evolving with the times, until Vera Breuer joined as global president. The Belgium- born brand has seen a revival as...

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Kipling lancia una linea di valigie rigide

Kipling debutterà con il suo primo bagaglio a mano rigido nel 2020, continuando così a focalizzarsi sul mercato dei viaggi. Conosciuta per la produzione di valigie in nylon increspato, Kipling lancerà a febbraio 2020 una gamma di articoli in policarbonato che incarna il motto dell'azienda "Live.Light" e che è al contempo "estremamente robusta,...

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ModaPartner Content

How digital and social media campaigns can contribute to a successful brand re-positioning

It is just over a year ago that Belgian accessory brand Kipling embarked on a full 360 degree rebrand – a change which saw the implementation of a new creative vision, embraced under the leadership of a new management team. Under the motto Live.Light, the relaunch aimed to attract a younger customer, an ‘urban adventurer’ with a vibrant and...

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